Search Engine Marketing (SEM)

Having a beautiful website is important but if your prospective customers can't find it then it's not doing its job. If your target market searches the internet for products and services you offer then you need to be looking at becoming competitive on the search engines.

Search Engine Marketing (SEM) involves a number of ongoing activities that aim to get your website to the top of the results when your customer-to-be searches for the key words relavent to your products and services.

There is no "silver bullet" for SEM despite what some companies will tell you. We believe on dealing with each website individually and recommending only what is relavent to generating business.

Our SEM packs are an affordable way of getting your website to generate more traffic and become more visibile to your potential customers.

SEM Packs

Our Search Engine Marketing Packs start from £49.00 + VAT per month with an initial setup of £199.00 + VAT.

Features include:

• Website optimisation (SEO)
• Free Dynamic Google Sitemap
• Free Web Stats Tool
• Setup of Google Analytics Account
• Pay Per Click (PPC) Campaign managment*
• Monthly Reports

Call us on 01656 646405 to discuss how we can make your website work for you

Two of the main activities involved in SEM are described below:

Pay Per Click (PPC) Campaigns

Pay per click or sponsored listings are a way of advertising your website on Search Engines by paying for each click-through from the advert. You nominate and budget you are willing to spend and also the amount you are willing to pay for each click.

Sponsored adverts appear typically on the right of the results page but can also display at the top.

Pay per click if managed correctly can yield valuable website traffic and also assist in the organic results discussed below. When we setup a PPC campaign we manage it on a month by month basis making the necessary recommendations and changes to keep it generating the most revenue for your website. We also generate monthly reports to ensure you are fully aware of the performance of the campaign.

Organic Results

Organic results are those listed on the main area of the results page. They are based on websites that the search engine robots have visted and ranked according to a number of factors determined by the search engine company.

Factors which affect organic results include the structure of your website pages and their content, and how many relavent and highly ranked websites link to your website.

When we promote a website we ensure that it is search engine optimised (SEO) to maximise its chances of succeeding. We then agree a Marketing strategy for you site to keep it as high up the results to you target customers

* Excludes Search engine charges